Tekstforfatning/SEO tekster for tøjbutikken & Webshoppen Mustus – Copywriting/SEO TEXTS for the fashion webshop Mustus

Tekstforfatning til Webshoppen Mustus - Tekster i form af; Produktbeskrivelser, tekster om og med beklædningens/modens historie, i større eller mindre omfang. Modehistorien bliver fortalt med lidt om hippielooket, Bohemian/Boho-Chic og sandalerne Espadrilles, der forenes med den uforlignelige Parisienne og de eventyrlige "Mille Feuille" - Et tusinde lag, i modemæssig sammenhæng.

Fortsæt med at læseTekstforfatning/SEO tekster for tøjbutikken & Webshoppen Mustus – Copywriting/SEO TEXTS for the fashion webshop Mustus

En soldats bekendelser

Dengang var vi alle soldater i krig og, som dem i uniform og rustning, bar vi ligeså vor uniform og rustning og i den, kæmpede vi for en bedre verden. En verden, hvor man kunne klæde sig som man ønskede - i modens, forfængelighedens, statusens og/eller personlighedens tegn. Der var engang, hvor det maskuline køn, var soldaten i fronten, bevæbnet med sko med så lange snuder, at de balancerede på grænsen til det avantgarde. Blonder/kniplinger, så fint og feminint, som kun kunne tælles i hobetal, såvel som sko med høje hæle og makeup, hvor læberne var så røde som blod og hud og hår, så hvid som sne. Der var engang, hvor det feminine køn indtog fronten og bar, som uniform, overdimensionelle hatte og korset i pyntesygensnavn og sidenhen blev befriet fra snørelivet og tog del i det maskulines køns garderobe. Der var engang hvor revolutioner ej blot hørte til historiebøgerne, men blev skrevet ind, som en del af (mode)historien. Der var engang

Fortsæt med at læseEn soldats bekendelser
Read more about the article L’uniform de avantgarde
credits: www.sceneavantgarde.com

L’uniform de avantgarde

For years, decades and even centuries, soldiers from almost every nation, were sent to battle, war and even world wars, wearing their required military-uniform. A uniform, worn by the armed forces of various nations, in combat and mud. A uniform, that changed from one country, battle, war and decade to another. With inspiration from the thirty years war in the 1600s, the naval wardrobe of the french soldiers two centuries later in 1850s, the first world war, the Golf war, the Crimean war. and the second as well, the military scene became the uniform of the avantgarde.

Fortsæt med at læseL’uniform de avantgarde
Read more about the article The true Mariniére
Pressefoto: Mads Nørgaard Copenhagen

The true Mariniére

The true Mariniére appeared at the seaside of France, in the late 1850’s. Surfacing as a naval wardrobe, that later on appeared on local fishermen, yachtsmen and others enjoying the seaside-life - while wearing a shirt covered in stripes. It has been seen on the well-known artist Pablo Picasso and the french fashion designer Coco Chanel, who also introduced the classic striped shirt to women’s fashion in 1917, by taking inspiration from the fishermen at the very same seaside of France. And by that, the true Mariniére became a solid part of the fashion scene.

Fortsæt med at læseThe true Mariniére

MEN WRAPPED IN FUR

Men have been wrapped in fur for ages and are now once again. Since the border between X and Y have been erased in the scene of fashion, fur is no longer related to gender. In fact fur, as a garment or material for clothing, has a long history and mankind have worn this beautiful and warm material for millennials, with no affiliation to gender. It is known to be the oldest material used for clothing and can be dated back to the times of some of our oldest ancestors - The Neanderthals from the Pleistocene in the stone age, millennials ago.

Fortsæt med at læseMEN WRAPPED IN FUR
Read more about the article The Pyjamas
From Baum und Pferdgarten SS17 collection - Photo: www.copenhagenfashionweek.com

The Pyjamas

With relations to casual evening wear, sweet dreams and bedtime storries, the pyjamas, which used to belong to the private and intime part of life, often held inside the walls of the bedroom and the secret and most intimate part of every woman’s wardrobe, for centuries, appeared on the fashion scene and then on the streets. Conquering it’s former glory and taking us back to where it all began.

Fortsæt med at læseThe Pyjamas

HENRIK VIBSKOV SS17 Collection – SALAMI – THE KITCHEN OF THE NONEXISTENT

In the meatpacking district of Copenhagen, heavyweight butchers operated the factory of Henrik Vibskov’s:“Salami - The Kitchen of The Non Existent”, making salami, in the same district, that housed the cattle fair and butcheries, years ago. Setting the scene for Henrik Vibskov’s presentation of the SS17 Collection, during this Copenhagen Fashion Week. Where meat was the core of the show and the question of living in a time where experts are in fond of vegetarians and meat soon can become a story to tell we our grandchildren about. In a structure standing 20 meters long, with large piles of salami hanging from big meat hooks and heavyweight butchers making and moving them from the butchers table to a meat hook or form one to another. With models walking along side, large piles of salamis and butchers, Henrik Vibskov showed his SS17 collection, “Salami - The Kitchen of The Non Existent”.

Fortsæt med at læseHENRIK VIBSKOV SS17 Collection – SALAMI – THE KITCHEN OF THE NONEXISTENT
Read more about the article HAN KJØBENHAVN SS17
Copenhagen Fashion Week

HAN KJØBENHAVN SS17

HAN KJØBENHAVN showed the SS17 collection, with a story taking it’s beginning, with four full grown men, wearing hoods, which used to be connected with executioners from the past, entering the squared catwalk and then sit down, to drive the slapping-hand installation, placed in the center.

Fortsæt med at læseHAN KJØBENHAVN SS17

Mads Nørgaard Copenhagen – Til Modeuge i Andeby!

Mode eller modeuger er i flere sammenhægn blevet kombineret med andre formål, universer og kultur kategorier som; musik, teater, kunst, velgørenhed, Fair Trade, økologi, hjemløse (som hos Resteröds) og nu også tegneserier. Klassisk og velkendt dansk mode, inkl. dansk modeskaber (samme klassiske og velkendte kategori)er blevet foreviget i det klassiske Anders And &co. blad – med titlen: Modeuge i Andeby.

Fortsæt med at læseMads Nørgaard Copenhagen – Til Modeuge i Andeby!

Asger Juel Larsen AW16 – Born Worn

The storyteller of danish fashion, with a mindset in the opposed direction of the utopian (the dystypian red.), Asger Juel Larsen, known for his post-apocalyptic universe, where rules, means rules-breakers, is telling a new story. Presented by a show, where a more commercial line took place and a lot of his former signature, from his earlier years was represented. Set in the glamourish frame of the The Palm Court at Hotel D’Angleterre, Asger Juel Larsen opened the show with a crescendo, performed by Simon and Rasmus Littauer, placed in the center of the almost labyrinthic runway.

Fortsæt med at læseAsger Juel Larsen AW16 – Born Worn